Sustainable commitment
Our Institute is more than a workplace — it is a place of learning, craftsmanship, respect and storytelling.
Our Purpose & Values
Our Purpose
To educate and inspire visitors through the responsible storytelling of diamonds, craftsmanship and South African heritage.
Our Core Values
- Respect — for people, culture, history and the environment
- Integrity — honesty in storytelling, service and conduct
- Pride — in craftsmanship, heritage and presentation
- Responsibility — towards communities and future generations
- Excellence — in guest experience and professionalism
Fair Trade Tourism Principles
The Diamond Works Institute is committed to Fair Trade Tourism standards.
This means we commit to:
- Fair treatment of staff
- Safe and respectful working conditions
- Honest representation of history
- Local economic support
- Environmental responsibility
- Community upliftment
The Diamond Works Institute continues the journey to improve, measure and adapt to ethical operational practices.
