experiences in cape town
Free experience in Cape Town
Ever wondered what it must feel like to be a diamond-donned Hollywood starlet? Our special augmented reality photo booth allows you to see yourself on the red carpet wearing the Taylor-Burton Diamond in Elizabeth Taylor’s legendary necklace. For extra sparkle, grab one of the costume tiaras hanging outside the booth or take a few dazzling selfies. You can also download a photo of your red-carpet alter-ego onto your phone. It’s quite the rush!
“BIG GIRLS NEED BIG DIAMONDS” – Elizabeth Taylor -The Queen of Diamonds
The Taylor-Burton Diamond is one of the most famous diamonds in modern history, known for its extraordinary size, value, and the legendary romance behind it.
The Taylor-Burton Diamond is one of the most celebrated gems in modern history, famed as much for its beauty as for its glamorous owners. Weighing 69.42 carats, this pear-shaped, flawless diamond was cut from a 240.80-carat rough discovered in 1966 at South Africa’s Premier Mine.
It was purchased by actor Richard Burton for his wife, Elizabeth Taylor, after a highly publicised bidding war. Auctioned in 1969 by Cartier and bought for $1.1 million by Richard Burton for Elizabeth Taylor, renamed the Taylor-Burton Diamond.
Set first as a ring and later as a necklace, the diamond became an enduring symbol of Hollywood romance, opulence, and Taylor’s legendary jewellery collection. Due to its size, she had it set both as a necklace and occasionally in a ring (though too heavy to wear on the finger comfortably).
A diamond fit for royalty – Elizabeth Taylor wore it at Princess Grace of Monaco’s 40th birthday party and to the Academy Awards.
From Love to Legacy – After her divorce in 1978, Taylor sold the diamond and the proceeds (~$5M) were used in part to build a hospital in Botswana, further cementing its place in both celebrity lore and philanthropic history.
FAQs
Are the tours family-friendly?
Yes, the tours are accessible to all ages (apart from the Deetlefs wine tasting). Tweens, teens, and young adults will especially enjoy the AR photo booth for dazzling selfies, and there is a safe relaxation corner with activity books, high-speed Wi-Fi, sofas, coffee, chocolate, and a laptop counter.
Do the experiences appeal to adults or kids?
The experiences are interesting for both kids and adults and are tweaked according to the audience. The exhibits are interactive, with elements like AR and VR experiences that appeal to younger ages and elements like fascinating information boards for adults.
Do I have to book, or can I just walk in?
You can walk in or book if you prefer. For bigger groups, booking is advised. Booking ahead also gives us a chance to better customise your experience.
Are the tours and experiences free?
The Signature Tanzanite and Diamond Tour, AR and VR experiences, and viewing the collections are all free (of all the free activities in Cape Town, these are the most sparkling!) Please enquire about the Deetlefs Wine Tasting and Afrikoa Chocolate Tasting, as the price is dependent on how many people and tastings are involved. Appointments with our master goldsmiths for custom jewellery design are free, and they will provide you with a quote for your pieces.
Do I have to tour the exhibits with a guide, or can I browse at my leisure?
You can browse at your leisure and/or book with one of our knowledgeable guides to show you around – they know all the fascinating stories and have in-depth knowledge about all things diamonds and tanzanite.
How do I book my tour/experience?
You can call 021 425 1970 or email [email protected]
Are you open seven days a week and on public holidays?
We are open every day from 9 am to 7 pm and on public holidays.