experiences in cape town
If you’ve ever wondered what it feels like to step onto a red carpet dripping in diamonds, our augmented reality photo booth brings that fantasy to life. Using AR technology, you can see yourself wearing the legendary Taylor-Burton Diamond in Elizabeth Taylor’s iconic necklace — one of the most famous diamonds in modern history. Add a little extra sparkle by trying on one of the costume tiaras outside the booth, then capture a few dazzling selfies. You can also download your red-carpet moment straight to your phone for the perfect keepsake.
“BIG GIRLS NEED BIG DIAMONDS” – Elizabeth Taylor
The Taylor-Burton Diamond remains celebrated for its remarkable size, value, and the extraordinary love story that made it world-famous — a gem that continues to captivate jewellery lovers, historians, and Hollywood fans alike.
The Taylor-Burton Diamond is one of the most iconic diamonds in modern history, celebrated for its flawless beauty and its glamorous journey through Hollywood and high society. This exceptional 69.42-carat, pear-shaped diamond was cut from a 240.80-carat rough discovered in 1966 at South Africa’s Premier Mine, a source renowned for producing some of the world’s most significant diamonds.
Its fame skyrocketed in 1969 when actor Richard Burton won a highly publicised bidding war and purchased the stone for Elizabeth Taylor for $1.1 million. Cartier briefly held the winning bid before Burton secured it, renaming the stone the Taylor-Burton Diamond. Initially set in a ring and later redesigned into a necklace, it became one of Elizabeth Taylor’s most recognisable jewels — a symbol of Hollywood luxury, enduring romance, and her world-famous jewellery collection.
Elizabeth Taylor wore the diamond at notable events, including Princess Grace of Monaco’s 40th birthday and the Academy Awards, cementing its status as a gem fit for royalty. After Taylor and Burton divorced in 1978, she sold the diamond, and part of the proceeds — nearly $5 million — was used to help fund a hospital in Botswana. This transformed the Taylor-Burton Diamond from a story of love and celebrity into one of legacy and philanthropy.
FAQs
Are the tours family-friendly?
Yes, the tours are accessible to all ages (apart from the Deetlefs wine tasting). Tweens, teens, and young adults will especially enjoy the AR photo booth for dazzling selfies, and there is a safe relaxation corner with activity books, high-speed Wi-Fi, sofas, coffee, chocolate, and a laptop counter.
Do the experiences appeal to adults or kids?
The experiences are interesting for both kids and adults and are tweaked according to the audience. The exhibits are interactive, with elements like AR and VR experiences that appeal to younger ages and elements like fascinating information boards for adults.
Do I have to book, or can I just walk in?
You can walk in or book if you prefer. For bigger groups, booking is advised. Booking ahead also gives us a chance to better customise your experience.
Are the tours and experiences free?
The Signature Tanzanite and Diamond Tour, AR and VR experiences, and viewing the collections are all free (of all the free activities in Cape Town, these are the most sparkling!) Please enquire about the Deetlefs Wine Tasting and Afrikoa Chocolate Tasting, as the price is dependent on how many people and tastings are involved. Appointments with our master goldsmiths for custom jewellery design are free, and they will provide you with a quote for your pieces.
Do I have to tour the exhibits with a guide, or can I browse at my leisure?
You can browse at your leisure and/or book with one of our knowledgeable guides to show you around – they know all the fascinating stories and have in-depth knowledge about all things diamonds and tanzanite.
How do I book my tour/experience?
You can call 021 425 1970 or email [email protected]
Are you open seven days a week and on public holidays?
We are open every day from 9 am to 7 pm and on public holidays.