Breitling to partner with Ironman on new luxury timepiece
THE BREITLING SUPEROCEAN IRONMAN® LIMITED EDITION
New York, NY/Tampa, FL, July 26, 2019 – It was announced today that Breitling has partnered with IRONMAN, a Wanda Sports Group company, in launching the Breitling Superocean IRONMAN® Limited Edition timepiece. As part of the partnership, Breitling becomes the Official Luxury Watch of IRONMAN® and will also be present at several events, including the IRONMAN® 70.3® World Championship in Nice, France, and the 2019 Vega® IRONMAN® World Championship in Kailua-Kona, Hawai’i.
To celebrate the partnership and offer a first look at the watch, a special event was held at the Breitling boutique in New York City last night, cohosted by Breitling USA President Thierry Prissert and Andrew Messick, President and CEO of The IRONMAN Group. Over 150 guests attended the event, among them Paula Newby-Fraser – known as the Queen of Kona, who earned the title after winning the IRONMAN® World Championship eight times – and Mike Reilly, the Voice of IRONMAN®. Also at the event were some of the elite athletes who will be participating in the ViewSPORT® IRONMAN® Lake Placid triathlon, set to take place in Lake Placid, NY, on July 28, 2019.
The partnership with IRONMAN® is ideal for Breitling, bringing two premium brands together for the first time. Georges Kern, CEO of Breitling, said, “We’re particularly excited to be working with IRONMAN®. The three members of our Triathlon Squad have all distinguished themselves in IRONMAN® events. Jan Frodeno won back-to-back IRONMAN® World Championships in 2015 and 2016, and Chris ‘Macca’ McCormack has also claimed two titles – in 2007 and 2010. It goes without saying that Daniela Ryf’s accomplishments have been spectacular: she is the reigning IRONMAN® World Champion, having won four straight titles along with her four IRONMAN® 70.3® World Championships in the last five years. The sport has enjoyed enormous popularity and the performance and endurance of its great competitors reflect Breitling’s values perfectly.”